Six key questions to help define your vision and mission

Taking the time to develop vision and mission statements can help you define your business, visualize its goals and create employee engagement. The best vision statements are aspirational, looking five to 10 years into the future. But where do you start? Hold a series of brainstorming sessions that include employees who represent a cross-section of your organization. The following questions can get fuel a discussion about what makes your organization unique and where you’d like to be in the future:

1. How do you describe your product or service in twenty words or less?

2. Why do people want to buy your product or service?

3. How does your product or service benefit customers?

4. What makes your product or service better than those offered by competitors?

5. How will your product or service change the industry, the community or the world?

6. What is the most important thing people should know about your product or service?

Jargon Alert!

Make every word count! If your vision statement is heavy with overused buzzwords like synergize, full-service and state-of-the-art,  go back to the whiteboard.

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