measuring marketing results

Reap the Rewards

At the end of the day, it’s all about results. We measure your marketing program to see what’s working, what needs work and what can be done to achieve the greatest success.

Inform your strategy and ensure a strong ROI with built-in program measurement:

Web Analytics

Web Analytics

  • Visitors / Referrals
  • Bounce rates / Exit pages
  • New and return visitor conversions
Campaign Metrics

Campaign Metrics

  • Opens/CTR/Form submit rates
  • A/B testing
  • MQL/SQL metrics
Pipeline Velocity

Pipeline Velocity

  • Cost per lead
  • Percentage leads converted
  • Acquisition cost per account